Jeff Bezos on Divinely Discontent Customers

Posted on: Monday, April 30, 2018

In his most recent annual letter to shareholders, Jeff Bezos shared some perspectives on customer satisfaction: ..


Rating Scales to use when Writing Surveys

Posted on: Wednesday, February 28, 2018

An easy way to follow the best practice of using 5-point fully-labeled unipolar scales when writing surveys is to use common rating scales like the following. ..


Use of Traditional Methods in Market Research

Posted on: Tuesday, January 16, 2018

For this cycle of the twice-annual GRIT research-on-research study, we delved into the proportional usage of qualitative and quantitative techniques across projects. Overall, 59% of the techniques used are quant, and 35% are qual. (A project that used both would presumably skew the average closer to 50/50.)


The Case for 5-Point Unipolar Scales

Posted on: Tuesday, December 05, 2017

As teams assemble questionnaires for us to review, these draft survey instruments often end up with a mish-mash of scales, with different questions having scales with three, four, five, seven, eleven, or more items, as everyone incorporates their favorite scale. One of the first revisions we make is to replace all the different-sized unipolar scales with five-point scales instead. ..


The Electrical Grid of Panel Providers

Posted on: Tuesday, November 28, 2017

From its beginning, Researchscape has managed its own panel of consumers, for use primarily on qualitative studies. As a surprise bonus of this, we were able to partner with other panel companies to reach broader or narrower audiences. No one panel can reach everyone: some specialize in loyalty program members, some in niche professions, others in Spanish-language only respondents, and so forth. For instance, on one recent project, a survey of 1,000 consumers in a single Metropolitan Statistical Area, we drew respondents from across 76 different panels. When conducting research across multiple panels, we use digital fingerprinting and other techniques to ensure we have no duplicates, and we direct each panel to only provide us their own panelists not those of their partners (as each tap into others, as we do). ..


Thought Leadership Programs for B2B PR Professionals

Posted on: Friday, November 17, 2017

"Business buyers don’t ‘buy’ your product or service, they ‘buy into’ your perspective and approach to solving their problems." - Jeff Ernst, Buyer Persona Institute  ..


The Myth of Margin of Error

Posted on: Friday, October 13, 2017

Margin of error as popularly understood overstates the reliability of research results in at least three key ways. ..


Looking For a PR Agency or to Get Hired? Lessons From Research

Posted on: Monday, July 31, 2017

Guest post by Simon Locke, of Communications Match  ..


When and How to Use Bipolar Scales

Posted on: Tuesday, July 25, 2017



Spamming, Speeding, Spiffing, Spoofing, and Sputtering, Oh My!

Posted on: Tuesday, July 18, 2017



White Papers

Consumer Research

  1. Postgraduate Degree Survey Jeffrey Henning 10-Jul-2019
  2. Voice Assistant Survey: Let the Young Speak Jeffrey Henning 09-Jul-2019
  3. Grocery Shopping Survey Jeffrey Henning 22-Jun-2019
  4. 2019 Summer Vacation Survey Jeffrey Henning 11-Jun-2019

From Jeffrey Henning's Blog

  1. Issues with Grid Questions Jeffrey Henning 24-Jun-2019
  2. Asking Too Much Jeffrey Henning 07-Jun-2019
  3. Helping You Through the Entire Survey Research Process Jeffrey Henning 02-Mar-2019
  4. Market Research Conference Calendar - 2019 Jeffrey Henning 12-Dec-2018