Blog



Optimizing Survey News Releases for Prospects

Ultimately publicity is about generating business for organizations, yet most press releases aren’t optimized for this. Only 13% of 2016 survey releases linked to a lead-generation form (up from 7% in 2013) to capture a prospect’s contact information in exchange for a white paper with more detail about the survey, despite the fact that 32% of survey news releases offer a corresponding white paper (up from 19% in 2013).

While creating a white paper sounds daunting, and some are rich, professionally written and well-designed ebooks, many white papers are simply PowerPoint presentations of the survey results, with an introductory slide, one slide per question and a methodology slide. A quick “white paper” of this format is better than not offering a white paper at all and is probably more likely to be read in its entirety than a traditional narrative format anyway.

This is an excerpt from the free Researchscape white paper, "Amp Up News Releases with Newsmaker Surveys";. Download your own copy now:

Email Address*  
Company*
First Name*  
Last Name*  
 


 

Recent Headlines

  1. Postgraduate Degree Survey Jeffrey Henning 10-Jul-2019
  2. Voice Assistant Survey: Let the Young Speak Jeffrey Henning 09-Jul-2019
  3. PDI Releases New C-Store Shopper Report Jeffrey Henning 26-Jun-2019
  4. Issues with Grid Questions Jeffrey Henning 24-Jun-2019


White Papers


Consumer Research

  1. Postgraduate Degree Survey Jeffrey Henning 10-Jul-2019
  2. Voice Assistant Survey: Let the Young Speak Jeffrey Henning 09-Jul-2019
  3. Grocery Shopping Survey Jeffrey Henning 22-Jun-2019
  4. 2019 Summer Vacation Survey Jeffrey Henning 11-Jun-2019


From Jeffrey Henning's Blog

  1. Issues with Grid Questions Jeffrey Henning 24-Jun-2019
  2. Asking Too Much Jeffrey Henning 07-Jun-2019
  3. Helping You Through the Entire Survey Research Process Jeffrey Henning 02-Mar-2019
  4. Market Research Conference Calendar - 2019 Jeffrey Henning 12-Dec-2018