Social media monitoring can be fragile. I’ve been recapping the top 5 research links of the week since I coined the #MRX hashtag back in July of 2010. Originally I did it by hand, and then I had one of my sons automate the process for me in June of 2011. He had to make some minor tweaks to it whenever there were changes to the Twitter API (its Application Programming Interface, which is the way other programs are instructed to interact with Twitter as opposed to fetching and parsing its web pages).
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Top 10 Posts
- Market Research Conference Calendar
- When and How to Use Bipolar Scales
- Yes/No Questions vs. All-That-Apply Questions
- Sports Superstitions: Silly Superstitions of Others
- The Case for 5-Point Unipolar Scales
- Mirror Analysis: Contrasting Employee Perceptions with Customer Perceptions
- Rewrite Agreement Scales to Eliminate Acquiescence Bias
- Pros and Cons of Including Partial Responses to Surveys
- Top 10 Projective Techniques for Experiencing “Aha Moments”
- Using AI to Eliminate My Job