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Google on How Smartphone Respondents Differ from Online Respondents

At the Festival of NewMR last week, Paul McDonald of Google Consumer Surveys shared some early findings from his ongoing research into the differences between iPhone and Android users, and between smartphone users and the general Internet population. The rise of mobile panels, including Google’s new mobile panel Google Opinion Rewards, makes it important that researchers understand the differences between these groups. Some panels, including Google’s, are limited to one smartphone operating system.

Google ran 45 separate 2-question surveys on its Google Consumer Surveys platform, each with 2,000 qualifying respondents. Only respondents who owned either an Apple iPhone or an Android smartphone qualified. For ease of analysis, Google grouped these 45 questions into 7 different categories.

Continued on Research Access

 

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