4 Times as Many Americans are Aware of Bitcoin (72%) as Blockchain (17%)

More Americans have heard of Bitcoin (72%) than the pixel (55%), and more have heard of cryptocurrency (45%) than crowdfunding (35%). Only 17% are aware of blockchain, the technology that powers Bitcoin and many other cryptocurrencies.

Awareness of Bitcoin, blockchain, and cryptocurrency rises with household income.

The self-employed and full-time employees have the highest awareness.

Post-Millennials are the least familiar with Bitcoin, while blockchain awareness is higher among younger respondents.

For your own in-depth look at the attitudes of Americans towards key issues, consider running an omnibus survey question.


Recent Headlines

  1. 2019 Summer Vacation Survey Jeffrey Henning 11-Jun-2019
  2. Asking Too Much Jeffrey Henning 07-Jun-2019
  3. 20 Ways to Make the Live Chat Experience More Personal Jeffrey Henning 06-Jun-2019
  4. The PR Agency Dilemma: How to Delight Clients over the Long Term Jeffrey Henning 06-Jun-2019

White Papers