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4 Times as Many Americans are Aware of Bitcoin (72%) as Blockchain (17%)

More Americans have heard of Bitcoin (72%) than the pixel (55%), and more have heard of cryptocurrency (45%) than crowdfunding (35%). Only 17% are aware of blockchain, the technology that powers Bitcoin and many other cryptocurrencies.


Awareness of Bitcoin, blockchain, and cryptocurrency rises with household income.


The self-employed and full-time employees have the highest awareness.


Post-Millennials are the least familiar with Bitcoin, while blockchain awareness is higher among younger respondents.


For your own in-depth look at the attitudes of Americans towards key issues, consider running an omnibus survey question.

 

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