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The Myth of Margin of Error

Posted on: Friday, October 13, 2017

Margin of error as popularly understood overstates the reliability of research results in at least three key ways. ..

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Looking For a PR Agency or to Get Hired? Lessons From Research

Posted on: Monday, July 31, 2017

Guest post by Simon Locke, of Communications Match  ..

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When and How to Use Bipolar Scales

Posted on: Tuesday, July 25, 2017

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Spamming, Speeding, Spiffing, Spoofing, and Sputtering, Oh My!

Posted on: Tuesday, July 18, 2017


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The Case for Fully Labeled Scales

Posted on: Tuesday, July 11, 2017

Your client says that questionnaire you’re writing should ask your customers “What is your overall satisfaction with our product?” and should use a five-point scale. Sounds simple, you think to yourself, then go to write the question. Which format do you use? ..

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Post-Secondary Education Programs in Market Research

Posted on: Monday, June 19, 2017

New to this wave, the GreenBook Research Industry Trends survey went beyond its traditional look at research training and education to focus specifically on the Masters of Marketing Research (MMR) programs in the United States. The survey was fielded in April, 2017, and collected 2,637 responses from market researchers worldwide. ..

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Public Relations Customer Experience Benchmark Survey

Posted on: Friday, May 12, 2017

Researchscape surveyed 100 U.S. executives regarding their organization's experience with the PR firm it has on retainer. The survey measured the big picture of customer experience, satisfaction, and loyalty. It compared overall satisfaction with a variety of skills and services to determine what factors were the key drivers of overall satisfaction. ..

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Early Dashboard Results Skewed Until Quota Sampling Kicks In

Posted on: Tuesday, May 02, 2017

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Draft Day and NFL Satisfaction

Posted on: Thursday, April 27, 2017

With the NFL draft today, many rumors and predictions have been rumbling for weeks, waiting to see what players will be picked by which teams. While many watching will be satisfied with the results, not everyone can be pleased; a portion of the fans will simply not be happy with the selections made by their team. Nor with the commissioner. ..

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"The Circle": A Social Media / MRX Dystopia

Posted on: Tuesday, April 25, 2017

Way back in 1947, John Campbell, Jr., the editor of Astounding Science Fiction, articulated a central premise of the genre he was shaping: “To be science fiction, not fantasy, an honest effort at prophetic extrapolation from the known must be made.” Dave Eggers – best known for his memoir A Heartbreaking Work of Staggering Genius – has extrapolated today’s world of constant feedback and self-reporting to its frighteningly logical conclusion in his book, The Circle, now a new movie starring Tom Hanks and Emma Watson. Its heroine, Mae Holland, has just taken a job with the eponymous Circle, the social-media darling of its day, having subsumed all present and future competition to its universal login, social-network, search, and feedback management systems. ..

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