Four Horseman of the Retail Apocalypse

Posted on: Monday, June 18, 2018



4 Times as Many Americans are Aware of Bitcoin (72%) as Blockchain (17%)

Posted on: Tuesday, June 05, 2018

More Americans have heard of Bitcoin (72%) than the pixel (55%), and more have heard of cryptocurrency (45%) than crowdfunding (35%). Only 17% are aware of blockchain, the technology that powers Bitcoin and many other cryptocurrencies. ..


Pros and Cons of Including Partial Responses to Surveys

Posted on: Monday, May 21, 2018

  • Pros
    • Respectful of all respondents’ contributions
    • Increases the sample size for early questions
    • Increases the reportable sample size for newsmaker surveys
    • Reduces the bias of topic salience
  • Cons
    • Incompatible with quota sampling or weighting
    • Confusing to readers when the sample size declines from question to question
  •  ..

Asking About Race and Ethnicity

Posted on: Tuesday, May 08, 2018

Traditionally, race has been asked as a choose-one question. This oversimplifies the situation for multiracial citizens, as is discussed in detail in this excerpt from the November 2000 paper, "Measuring Our Nation's Diversity: Developing a Common Language for Data on Race/Ethnicity", by Katherine Wallman, Suzann Evinger, and Susan Schechter: ..


Jeff Bezos on Narratives in Business Decision Making

Posted on: Tuesday, May 01, 2018

Another insight I wanted to share from the most recent annual letter to Amazon shareholders..


Jeff Bezos on Divinely Discontent Customers

Posted on: Monday, April 30, 2018

In his most recent annual letter to shareholders, Jeff Bezos shared some perspectives on customer satisfaction: ..


Rating Scales to use when Writing Surveys

Posted on: Wednesday, February 28, 2018

An easy way to follow the best practice of using 5-point fully-labeled unipolar scales when writing surveys is to use common rating scales like the following. ..


Use of Traditional Methods in Market Research

Posted on: Tuesday, January 16, 2018

For this cycle of the twice-annual GRIT research-on-research study, we delved into the proportional usage of qualitative and quantitative techniques across projects. Overall, 59% of the techniques used are quant, and 35% are qual. (A project that used both would presumably skew the average closer to 50/50.)


Market Research Conference Calendar - 2018

Posted on: Monday, January 01, 2018

Here are the major market research conferences on our radar. ..


The Case for 5-Point Unipolar Scales

Posted on: Tuesday, December 05, 2017

As teams assemble questionnaires for us to review, these draft survey instruments often end up with a mish-mash of scales, with different questions having scales with three, four, five, seven, eleven, or more items, as everyone incorporates their favorite scale. One of the first revisions we make is to replace all the different-sized unipolar scales with five-point scales instead. ..


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