Issues with Grid Questions

Posted on: Monday, June 24, 2019

Grid or matrix questions are a concise technique for visually representing a series of items to be rated on a common scale. ..


Asking Too Much

Posted on: Friday, June 07, 2019

Respondents will answer the questions you ask, but they may not spend the effort to be accurate. For some questionnaires, it’s simply not possible. ..


Helping You Through the Entire Survey Research Process

Posted on: Saturday, March 02, 2019

When I started Researchscape in 2012, it was with the vision of “Do It Together” research and “DIY Rescue” (Do It Yourself), to recognize the trend towards more and more business professionals conducting their own research through SurveyGizmo, SurveyMonkey, Question Pro, and many other platforms. Over the years, though, we’ve evolved into more of a traditional full-service consultancy. We’re differentiated by our transparent pricing through our web store and by a heavy investment in automation, in order to improve consistency and product quality. ..


Market Research Conference Calendar - 2019

Posted on: Wednesday, December 12, 2018

Here are the major market research conferences on our radar. ..


The Diseconomies of Scale of Survey Research

Posted on: Friday, September 28, 2018

Almost anything that you wish to purchase you can purchase at a lower price per unit if you buy in greater volume. Occasionally this will even kick in on the second item with “Buy Two Get One Free” offers. Are economies of scale an iron-clad law of the market? ..


Four Horseman of the Retail Apocalypse

Posted on: Monday, June 18, 2018



4 Times as Many Americans are Aware of Bitcoin (72%) as Blockchain (17%)

Posted on: Tuesday, June 05, 2018

More Americans have heard of Bitcoin (72%) than the pixel (55%), and more have heard of cryptocurrency (45%) than crowdfunding (35%). Only 17% are aware of blockchain, the technology that powers Bitcoin and many other cryptocurrencies. ..


Pros and Cons of Including Partial Responses to Surveys

Posted on: Monday, May 21, 2018

  • Pros
    • Respectful of all respondents’ contributions
    • Increases the sample size for early questions
    • Increases the reportable sample size for newsmaker surveys
    • Reduces the bias of topic salience
  • Cons
    • Incompatible with quota sampling or weighting
    • Confusing to readers when the sample size declines from question to question
  •  ..

Asking About Race and Ethnicity

Posted on: Tuesday, May 08, 2018

Traditionally, race has been asked as a choose-one question. This oversimplifies the situation for multiracial citizens, as is discussed in detail in this excerpt from the November 2000 paper, "Measuring Our Nation's Diversity: Developing a Common Language for Data on Race/Ethnicity", by Katherine Wallman, Suzann Evinger, and Susan Schechter: ..


Jeff Bezos on Narratives in Business Decision Making

Posted on: Tuesday, May 01, 2018

Another insight I wanted to share from the most recent annual letter to Amazon shareholders..


White Papers

Consumer Research

  1. Postgraduate Degree Survey Jeffrey Henning 10-Jul-2019
  2. Voice Assistant Survey: Let the Young Speak Jeffrey Henning 09-Jul-2019
  3. Grocery Shopping Survey Jeffrey Henning 22-Jun-2019
  4. 2019 Summer Vacation Survey Jeffrey Henning 11-Jun-2019

From Jeffrey Henning's Blog

  1. Issues with Grid Questions Jeffrey Henning 24-Jun-2019
  2. Asking Too Much Jeffrey Henning 07-Jun-2019
  3. Helping You Through the Entire Survey Research Process Jeffrey Henning 02-Mar-2019
  4. Market Research Conference Calendar - 2019 Jeffrey Henning 12-Dec-2018