Jeffrey Henning photo Jeffrey Henning's Blog

Reflections on survey research best practices and the evolving market research industry. Follow Jeffrey on Twitter: @jhenning.

Bad Survey Goals -- and Better Approaches

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The Factor Analysis, Cluster Analysis Combo Platter

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Sample Site-Feedback Questionnaires

For an ad-supported website that was losing market share to competitors, Researchscape streamlined the Web Acceptance Model and updated it to follow question-design best practices.  (read more)

Who People Are Rooting For on Sunday

With Super Bowl LI right around the corner, many are curious as to how the fans feel about the big game, the teams, and the players who will be taking to the field Sunday night.  (read more)

Tracking Studies in the Age of Mobile

Major changes are transforming online tracking studies, as traditional panel research becomes less representative:  (read more)

Major Changes for Online Surveys

Major changes are transforming online surveys, making traditional panel research less representative, severely impacting tracking studies.   (read more)

Amp Up News Releases with Newsmaker Surveys

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2017 Market Research Conference Calendar

Here are the major market research conferences on our radar.  (read more)

Common Mistakes when Writing Survey News Releases

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Optimizing Survey News Releases for Prospects

Ultimately publicity is about generating business for organizations, yet most press releases aren’t optimized for this. Only 13% of 2016 survey releases linked to a lead-generation form (up from 7% in 2013) to capture a prospect’s contact information in exchange for a white paper with more detail about the survey, despite the fact that 32% of survey news releases offer a corresponding white paper (up from 19% in 2013).  (read more)