Jeffrey Henning photo Jeffrey Henning's Blog

Reflections on survey research best practices and the evolving market research industry. Follow Jeffrey on Twitter: @jhenning.

Public Relations Customer Experience Benchmark Survey

Researchscape surveyed 100 U.S. executives regarding their organization's experience with the PR firm it has on retainer. The survey measured the big picture of customer experience, satisfaction, and loyalty. It compared overall satisfaction with a variety of skills and services to determine what factors were the key drivers of overall satisfaction.  (read more)

Early Dashboard Results Skewed Until Quota Sampling Kicks In

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Draft Day and NFL Satisfaction

With the NFL draft today, many rumors and predictions have been rumbling for weeks, waiting to see what players will be picked by which teams. While many watching will be satisfied with the results, not everyone can be pleased; a portion of the fans will simply not be happy with the selections made by their team. Nor with the commissioner.  (read more)

"The Circle": A Social Media / MRX Dystopia

Way back in 1947, John Campbell, Jr., the editor of Astounding Science Fiction, articulated a central premise of the genre he was shaping: “To be science fiction, not fantasy, an honest effort at prophetic extrapolation from the known must be made.” Dave Eggers – best known for his memoir A Heartbreaking Work of Staggering Genius – has extrapolated today’s world of constant feedback and self-reporting to its frighteningly logical conclusion in his book, The Circle, now a new movie starring Tom Hanks and Emma Watson. Its heroine, Mae Holland, has just taken a job with the eponymous Circle, the social-media darling of its day, having subsumed all present and future competition to its universal login, social-network, search, and feedback management systems.  (read more)

Frequency of Usage of Quant and Qual Research Methods – 2016 Results

In the 2015 GRIT survey, we learnt that 79% of researchers used qualitative research in 2015, and 90% used quantitative research – in fact, 68% of researchers used both qual and quant. With the age of pure qual or quant research ending, we wanted to better understand the mix between the two with the 20th edition of the GreenBook Research Industry Trends Report, which fielded in Q3 and Q4 of 2016 and collected 1,583 responses from participants in 76 countries.  (read more)

Satisfaction with Market Research Providers

For the 20th edition of the GreenBook Research Industry Trends Report, we followed up our research into panel satisfaction by looking at provider satisfaction. The GRIT study was an online survey fielded in Q3 and Q4 of 2016 and collecting 1,583 responses from participants in 76 countries.   (read more)

The Forecast for Market Research Automation

The GreenBook team and assorted volunteers are now hard at work on designing the next wave of this twice-annual study state of the research industry. Which reminded me that, for the 19th edition of the GreenBook Research Industry Trends Report, I had documented the attitudes and usage of automation, and it is past time I shared that here. That survey of market researchers fielded in Q1 and Q2 of 2016 and collected 2,144 responses from participants in 70 countries.  (read more)

Relationship Surveys, Transactional Surveys, and Targeted Surveys

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Bad Survey Goals -- and Better Approaches

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The Factor Analysis, Cluster Analysis Combo Platter

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